"According to the Anholt Nation Brands Index report, Israel's international image
is in the pits — i.e., the world's perception of Israel is in keeping with its
unvarnished ugliness as an occupier and oppressor, as a military machine gone
REALLY?? Israel has an image as an oppressor? Wow.. God, I mean I never saw that coming!
Anyway, here is the nice bit of news:
Israel is using FREE services from Saatchi & Saatchi to "enhance" the country's "brand".
Saatchi & Saatchi has a significant presence in the gulf and the Kingdom of Bahrain. It is owned by the french Publicis Groupe, which also is present in Bahrain. How much will they use this presence to "enhance" Israel's image is unknown.
The full MENAFN article can be found HERE.
The same story is also run on the Israeli website Israel Today.