28 March, 2007

Nintendo refutes Wii hoarding.

Nintendo refuted Gamestop's claim that they were intentionally holding Wiis. GameStop's COO, Dan DeMatteo, said that he believes Nintendo
“intentionally dried up their supply because they made their numbers for the year”
with the Nintendo Wii.
In English: He claims that they had a target for this fiscal year (ends March), and instead of selling more Wiis, they thought of holding the systems to contribute to thier new sales target starting April.

Not true says Nintendo’s George Harrison, senior VP of marketing and corporate communications. As "Next Generation" reported, he said
“No, that’s not at all the case. We have worldwide territories that are all competing over the available production. The Japan and European markets are doing extremely well with the Wii. People in Japan at NCL [Nintendo Co. Ltd.] are making the best decisions that they can about which products get shipped to which market and when.”

While Gamestop's claim is a typical and possible conspiracy theory, Nintendo's claim is believable, as it coincides with my sales analysis.

Let me take this as an example to compare between Nintendo's PR & Sony's. Just recently Sony continued its appalling PR activities. In contrast, Nintendo dealt with this very wisely, in the next response, Nintendo justified what many would think is an unjust accusation by Gamestop:

“Every retailer would want to have more [Wiis]. I think [DeMatteo’s comments] may have been GameStop’s way of trying to request more”

He succeeded in defending Nintendo, while making both Nintendo and Gamestop look like companies who care for thier customers. Textbook. Sony should hire him.

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